Making PPC Marketing Profitable




The book covers how to get a positive return on investment from Google Adwords advertising guiding the reader through a step-by-step process. Exercises encourage the reader to follow each step, following a recommended approach to creating an Adwords account, a proven optimisation method that improves the number of leads generated, whilst at the same time, reducing overall advertising costs. By the end of the book, the reader will have a set of profitable advertising campaigns to meet targeted lead and sales goals whilst achieving a positive return on investment.


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