Creativity in action



This book shows you how to release and develop your innate creativity so that you can create novel and innovative products, services and processes, as well as solve problems and improve your current business practises. 

Creativity techniques such as individual and group brainstorming, forced association, and reverse thinking are explained and examples of each are provided.

The book also explains how to give your current creativity a boost as you apply it to your life and work.


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